Press/News
27th October 2008
Clash-Media to give first demonstrations of new Path Partnering service at ad:tech New York, November 3-6 at the New York Hilton
* Clash-Media provides the fully customizable software to execute campaigns and matches websites with advertisers to ensure all leads collected are relevant
Clash-Media, the global digital marketing specialist, will give the first demonstrations of its new Path Partnering service at this year’s ad:tech New York, which runs from 3-6 November at the New York Hilton. The Path Partnering service connects advertisers with the websites that have the most relevant visitor profiles. This enables, for example, high-end car manufacturers to target the right audiences for a test drive.
Visitors to Clash-Media at the show – on booth 424 – will also be able to see how the fully customizable displays and data collection tools can be made to fit precisely with any website’s formatting and branding.
“This service is a very important one for the future of the co-reg lead generation industry, because it really turns this misrepresented technique into one that gathers the best leads you can get on the web,” commented Christopher Petix, President of Clash-Media US. “The Path Partnering approach is the most targeted form of Online Lead Generation and is highly effective for our clients, both in terms of results and cost.”
Clash-Media works with advertisers to identify target audiences, and also designs campaigns that will attract them. It works with website publishers to place these campaigns in the places where the target audiences are most likely to be – without affecting the operating efficiency or the look and feel of the site itself. This means that web publishers can monetize the traffic through their sites without compromising the quality of their pages.
“It’s very important to us that the whole process is as transparent as possible – in every sense of the word,” continued Christopher Petix. “We want the campaigns themselves to be effective, but not become a burden to our partners that host them. We can also ensure that the lead generation process is fully traceable because of our effective lead tracking and reporting processes – so all partners can instantly see exactly how many leads they have contributed and how much they will be rewarded for them.”
In July of 2008, Clash-Media moved to new offices in the Empire State building, where it has greater facilities to work with its increasing base of clients and partners. The Path Partnering service is the latest development in an expanding enterprise that brings a fresh new approach to Online Lead Generation.
8th October 2008
Clash-Media launches new lead generation Path Partnering service to link advertisers and websites through fully customizable digital marketing campaigns
* New solution will enable any website owner to monetize their website’s traffic and at the same time help Clash-Media’s clients to access a wider range of consumer real-time leads.
Clash-Media, the leading global digital marketing company, has launched a new partnering initiative to connect advertisers with website publishers based purely on the relevance of the site’s traffic. Clash-Media will revolutionize Online Lead Generation with this Path Partnering approach by offering fully customizable campaigns to web publishers based on whether they can provide relevant leads for Clash-Media’s clients.
‘Path Partnering’ enables any website to maximize profitability without affecting its look and feel in any way – as every offer or marketing intervention can be amended to precisely match the website’s formatting and branding. The high relevance of the leads generated in this way helps to optimize sales conversion rates for businesses in any sector.
“Our whole business is built around delivering high quality leads to our clients – no matter how niche or specialized the demographics of the leads that they require,” commented Christopher Petix, President of Clash-Media US. “We are bringing together the publishers of these websites with the businesses that want leads in these specialized areas. All of this happens within a very transparent and measurable framework, so that we can optimize our clients’ return on investment.”
The new Path Partnering model will be easy for advertisers and publishers to access and use – they will be given visibility of every offer available so that they can chose which they feel will work best on their website. They then have access to quick, easy and accurate reporting to see exactly how well certain campaigns are working and how much revenue they are generating for themselves.
“Our network of website publishers is vital to our overall performance – as that is what gives us access to some of the specific demographics that clients request from us. We need to provide a service that will not detrimentally affect a partner’s site, which is why we’ve done a lot of work to make sure that any offer a publisher picks up enhances their site. They need visitors to stay on their sites and we need them to click through our offers – so we’ve taken many steps to ensure that happens,” Christopher Petix continued.
New I-Frame technology will decrease the amount of everyday management that is required of publishers. Clash-Media has automated many of the processes that have previously created barriers to take-up. It has designed customizable templates for offers so that publishers can take the ‘creative’ that Clash-Media has made for its clients and ensure that they integrate fully with their individual websites.
24 September 2008
Eighty percent of marketing departments use Online Lead Generation to build in-house email marketing lists
* Recent E-consultancy research shows in-house email mailing lists to be one of most effective methods of digital marketing – now more and more businesses are turning to highly effective Online Lead Generation techniques to build those lists
Clash-Media, the leading digital marketing specialist, has announced that 80 percent of marketing departments use Online Lead Generation to build their own email marketing lists. Clash-Media provides quality leads for organizations in any market sector, to-order, by demographic or interest. A recent E-consultancy survey showed that in-house email marketing is seen as one of the most effective methods of digital marketing, as well as being cost-effective and controllable.
“With so many businesses needing to find effective and cost-efficient ways of reaching out to consumers, many are seeing what they can do internally,” commented Christopher Petix, President of Clash-Media US. “One of the barriers encountered by businesses is not having enough potential customers to contact. Clash-Media’s Online Lead Generation provides leads to-order, so in the event a company would need to generate a large amount of leads within a specific time frame they can rest assured knowing each lead has been gathered under their specific targeting requirements and that the lead is fresh, further assuring success.”
The service that Clash-Media provides is quick to set-up and highly transparent, in terms of both cost and performance. It is not unusual for marketing departments to fill their monthly quotas for leads through Clash-Media, or to use its quick start-up campaigns to gather additional hot, fresh leads at the end of the month if they are going to fall short of their targets.
“Our whole service is designed to make life easier for marketing departments. We can deliver as much or as little additional support as they need. What they can always be assured of is that we will get them high quality data that has an excellent chance of conversion,” continued Christopher Petix.
Clash-Media has grown significantly in the last 12 months – in the UK, across Europe and in the US. It has recently moved from its Park Avenue Offices into the Empire State building, to accommodate its rapid expansion. The flexibility and speed of Clash-Media’s Proactive Online Lead Generation service have been essential in that growth.
13th August 2008
Growth of Internet users and new media revenues fuel major growth for Clash-Media
* Clash-Media grows by 350 percent over last year and sets aggressive growth targets for the coming year. Its expansion reflects the importance of permission-based marketing in a company’s digital marketing mix.
Clash-Media, the leading digital marketing company, has announced a massive 350 percent growth in company turnover in the last 12 months for the year-end June 2008. Clash-Media’s aggressive international expansion strategy saw it open six additional offices in the last year alone in leading geographies, including Germany and Scandinavia. Analysts estimate that by 2015, 65 per cent of all New Media revenues will be based on permission-based marketing and Clash-Media has set growth targets at 200 percent for the coming year.
According to this year’s Digital Influence Index Study, the Internet now has eight times more influence over consumers than traditional print media. As a result, companies need to reprioritize their communications to address the media shift in consumer influence. Clash-Media helps US companies expand their sales and marketing operations across America and into the UK and European consumer markets. It works together with a wide reaching network of European publishers and advertising partners that are linked in to European consumers.
“Permission-based marketing is becoming an essential part of the digital marketing mix,” commented Christopher Petix, President of Clash-Media US. “In countries, such as Germany, where there are harsh penalties attached to companies that disregard the regulations attributed to permission-based marketing campaigns, Clash-Media’s model ensures that all the leads that are passed on to clients are fully opted in and relevant to every client’s requirements.”
“We have already achieved substantial international success for leading global brands, such as HP, and believe this is the perfect opportunity for us to establish our company on a global scale,” said Simon Wajcenberg, CEO, Clash-Media. “Our German office has strengthened our European presence, and provides next generation Online Lead Generation tools to organizations looking to target Europe’s biggest pool of Internet users of 53.2 million individuals. We believe that our experience in the US and Europe will help us grow another 200 per cent in the year to come, with additional offices in France, Italy and Ireland.”
Clash-Media is already established in the UK as Europe’s largest Online Lead Generation company, generating over one million online B2C sales leads per month for its clients in a wide range of industries. Its Online Lead Generation campaigns are quick, easy to use and very flexible, benefits of which many organizations in the US and Europe have already seen.
10 June 2008
Clash-Media to give first national demonstration of digital marketing solution for education institutions at Career College Association show, Las Vegas
* Shows how schools and colleges across the country can collect more hot leads for potential students in a user-friendly environment – while also providing valuable higher education advice at www.USHigherLearning.com. Clash-Media will be at Booth # 622, Mandalay Bay Resort and Casino on June 25 – 27
Clash-Media, the leading digital marketing organization, will give the first national demonstration of its USHigherLearning.com Online Lead Generation web portal at the Career College Association (CCA) show in Las Vegas. The website is a unique tool that enables any school in the country to gather fully opted-in leads from potential students while providing support and advice on degree courses.
Potential students will use the site as a centralized source of information on further education options available to them and to find online information on specific courses – both from established colleges and new online schools.
“USHigherLearning.com is a dynamic marketing medium that enables any school in America to interact with potential students,” commented Christopher Petix, President of Clash-Media US. “They can present information on their courses and students can register an interest in an institution or a specific course. This enables schools to target prospects and makes the application process easier for students – many of whom are searching online because they have a full time job yet want to go back to school.”
Clash-Media collects the relevant data from those who opt-in to receive information from specific colleges. It processes those leads to cleanse and verify them and then passes them on to the relevant school in real-time. Clash-Media can communicate directly with the university marketing team or a dedicated contact center so that students can be contacted quickly once they have registered their interest. In addition, Clash-Media can support the school by executing an email campaign in conjunction with its other marketing activities.
“Clash-Media already works with many of the top schools in the US to promote their online degrees – which are growing in popularity as a result of more students not having the time or resources to move away to college full time. USHigherLearning.com is a way in which those who want to go to school but have young families or full-time jobs can find information on how they can achieve further qualifications. Clash-Media then helps connect those students with the institutions that will enable them to achieve that further education,” continued Christopher Petix.
Demonstrations of the USHigherLearning.com website will be available at the Clash-Media Booth – #622 – as well as information on the service. If you would like to schedule an appointment with an executive from the Clash-Media team, please contact Manuela Whittaker.
7 April 2008
Clash-Media launches innovative new service that delivers results on digital marketing campaigns within hours
* Service enables companies to set up online lead generation campaigns that turn around results “on a dime” so that marketing departments can always fill their monthly lead allocations
New York, US, 7 April 2008 – Clash-Media, the leading digital marketing company, has launched a new service that enables companies to set up new lead generation campaigns within an hour. This new offering will enable marketing departments to fill their monthly quotas for leads at the end of the month, even if their regular publishers have had a slow few weeks. These campaigns can have live traffic running through them within an hour because of Clash-Media’s rapid set-up speed, which means that leads can be produced and conversions made very quickly.
“There is a significant need from many marketing departments throughout the country for the quick acquisition of leads,” commented Christopher Petix, President of Clash-Media US. “It may be that you need to have a quick sales boost, or your regular channels have been a little slow for a month – there are still quotas that have to be met and we are now in a position to help businesses to do just that.”
Clash-Media uses an extensive network of publishers to carry campaigns that encourage consumers to opt in to relevant offers. This means that Clash-Media can deliver hot leads that have a greater potential for sales conversion. Its unique cleansing and verification processes also help to ensure that every lead is genuine and not duplicated.
“We have a large and growing repeat customer base, because businesses know that we provide high quality leads, and can do so at the volume levels that they need. We are now taking this pedigree of service and converting it into a quick-turnaround service so that more companies are able to take advantage of our unique and innovative approach to digital marketing,” continued Christopher Petix.
Clash-Media has global operations and is able to focus campaigns in the UK and Europe as well as across the US. This enables any organization to attract potential customers from a far greater pool of consumers.
28 February 2008
Clash-Media launches new Digital Marketing service to help educational institutions promote their courses and attract more students
* Schools and colleges across the country can now collect more hot leads for potential students by advertising their institution and range of degree courses in a user-friendly environment – while also providing valuable higher education advice at www.ushigherlearning.com.
New York – 28 February 2008 – Clash-Media, the leading digital marketing specialist, has launched a new service that brings digital marketing to US colleges – enabling universities to achieve higher success rates when recruiting new students. UShigherlearning.com is an easy-to-use resource for high school graduates and working adults, enabling them to view valuable information on options in higher education. The site tracks the courses and schools students are interested in and asks them to submit their personal data, which Clash-Media verifies and passes to educational institutions.
One of the key new areas that Clash-Media will help promote is online learning opportunities. People enrolling onto online courses rose by almost 300 per cent in three years from 2002, showing that students are eager to embrace new forms of learning. In response to this growing demand, larger state and private universities are now offering full degree programs, which can be completed online.
Clash-Media will provide guidance to students who are researching potential courses and want to know if online education will work for them. It will also help them to find the institution that will best fit their needs. Clash-Media passes information on students that register an interest on to the school in question, initiating direct dealings. This increases the return rates on educational marketing, which has, in recent years, seen institutions taking out extensive television, billboard and internet advertising campaigns.
“Education is a life decision for potential students in the US and at the same time, big business for institutions looking to attract new students,” commented Christopher Petix, President of Clash-Media US. “We develop an informational contact form that allows prospective students to learn about an individual school’s programs and request to be contacted by that school if they wish. The process ensures that every institution gets high quality leads of prospective students.
“This is an important business model because it gets to the heart of the needs of higher-education institutions. It is also something that we will look to replicate across other high-supply industries, where businesses and organizations need to get the upper hand through effective digital marketing,” added Christopher Petix.
Clash-Media has global operations and is able to focus campaigns in the UK and Europe as well as across the US. This enables any organization to attract potential customers from a far greater pool of consumers.
January 2008
Clash-Media appoints Matthew Conlin as new US Sales Director with the remit to boost digital marketing services
* Direct Marketing Professional Matthew Conlin joins Clash-Media from Innovation Ads to lead development of new digital marketing services incorporating automated capture, verification and distribution systems, as well as website and partner-path solutions, to help US corporations find new customers in the US and Europe.
Clash-Media, the leading Online Lead Generation specialist, today appointed Matthew Conlin as its new Sales Director operating out of its New York offices. He comes to Clash with an extensive background in the direct marketing industry and in his new position will spearhead a major drive to expand the full range of digital media services available to US corporate customers. Clash-Media has offices in the US, Europe and United Kingdom and offers a range of global lead generation and other direct marketing services for companies expanding around the world.
Matthew Conlin previously spent three years in lead generation with Innovation Ads, where he helped to establish the company’s New York office as well as building up a strong sales team and client portfolio. Before that Matthew spent many years in the direct marketing industry, working with industry majors including General Motors and Dell.
Christopher Petix, CEO, Clash-Media US commented: “Matthew comes to Clash-Media from a very strong background in lead generation, and we are delighted to have him pushing the progress of the business forward. His extensive experience in direct marketing will also be a big benefit to our organisation. The online marketing industry will be worth over one billion dollars in 2008, which means lots of organizations will be looking for high returns on their investment. Matthew’s work in developing new services and facilities is important because it will help more customers get the most out of their marketing spend.
“Clash-Media can provide the full range of digital marketing options for companies in any industry. We already have clients operating in education, CPG/retail, telecoms and financial services, which we will look to grow with these new services. There is also more opportunity now than ever for businesses in other industries to capitalise on the opportunities of digital marketing and Online Lead Generation – to help them grow their customer base,” continued Christopher Petix.
“I am obviously very happy to be joining one of the most forward-thinking digital marketing companies in the industry,” added Matthew Conlin. “I am looking forward to the opportunity to drive the whole industry on with Clash-Media, as we continue to develop leading processes and systems that all work to produce a seamless, productive and profitable experience for our customers.”
19 December 2007
Clash-Media appoints John Clark to head up new List Management Platform
* Joins Clash-Media from mailing company admix-interactive
* List Management Platform will provide highly targeted lists to clients in any sector
* Clash-Media will maximise the results from each list before offering it to the client
19 December 2007 – Clash-Media, a leading global data marketing company, has appointed John Clark as its Director of List Management, to supervise and expand the List Management division of the business. His main focus at Clash-Media will be to develop and run the List Management Platform, which will combine with Clash-Media's world class Lead Generation services to create premium inventories for Clash-Media’s diverse range of clients.
John Clark joins Clash-Media from leading mailing company admix-interactive, and has nine years experience in the field of online media. Prior to his position at admix-interactive, John Clark founded One-to-One Match, an online dating service, and Alchemy DMS, an online marketing services and List Management firm. Clash-Media offers a complete data marketing package to clients in a wide range of sectors, across the US and Europe and John Clark will work with a number of list owners to use its advanced technology to provide highly targeted, high quality inventories in almost any sector, no matter how specialized.
John Clark, Director of List Management: “Online marketing is growing rapidly and Clash-Media's innovative ideas and advanced technology puts it in an ideal position to exploit this growth. Our new List Management Platform will provide clients with highly targeted lists in any sector they choose – in fact, the more unique the inventory, the better. We are able to qualify the data in that list and make it extremely valuable to the client – the cleanest inventories obviously hold the most value, and that is exactly what the List Management Platform will offer.”
“John Clark is an excellent addition to the Clash-Media team,” commented Christopher Petix, President, Clash-Media, US. “We have some ambitious goals for the List Management Platform – we are aiming to achieve $2.5 million in the first year from List Management alone – and Clash-Media has the advantage of offering both Lead Generation and List Management – most companies only offer one of these services. With John’s expertise and nine years’ industry experience we can reach our immediate targets and he will be vital in helping us to expand this area of the business by 25-30 per cent over the next three years.”
2 August 2007
Clash-Media opens office in New York headed up by Christopher Petix
* Enables US companies to launch into UK and European consumer markets
* Offers access to the US market for UK/European companies
London, UK - Clash-Media, the UK's leading on-line lead generation company, has opened a new office in New York and appointed leading US lead generation specialist, Christopher Petix, as President. The office will enable US companies to generate direct sales leads from UK and European consumer markets using Clash-Media's European network of proprietary sites and relationships with leading publishers. It will also give European organisations access to the mature American lead generation marketplace.
Clash-Media is already established in the UK as Europe's largest online lead generation company, generating over one million online B2C sales leads per month for its clients in a wide range of industries. Its new US office is situated at an exclusive Park Avenue address with eight employees who offer world-leading experience in the fields of data and lead generation. The new Clash-Media service will eliminate the need for marketers to communicate with several different lead generation companies over several time-zones.
"Online lead generation is still in its major take-off phase in the UK and throughout Europe," said Simon Wajcenberg, CEO, Clash-Media. "We have already achieved substantial international success for leading global brands, such as HP, and believe this is the perfect opportunity for other field leaders to establish their dominance throughout Europe. We believe that our experience in the US, where the online lead generation market is more mature, will also enable us to further enhance our European service."
