Press/News Scandinavia
29 July 2008
Clash-Media lanserer avansert modul for datakvalitet til å motarbeide klikk-svindel på Internett-annonser
* Skreddersydd markedsledende teknologi gjør det mulig for Clash å fjerne falske leads som gir høyere kapitalavkastning fra datainvestering
Clash-Media, den globale spesialisten innen leadgenerering, har lansert en avansert modul for datakvalitet el. Data Quality Module. Dette vil betydelig redusere antall bedragerske og falske forbruker-leads generert via Internett-kampanjer. I 2008 ble klikk-svindel sett på som en trussel mot markedsføring på Internettet og reklamebyråer. Den nye modulen til Clash-Media har nå en rekke sofistikerte teknikker for å identifisere og utrydde denne falske dataen. Ved å rengjøre all data av dårlig kvalitet etter industriledende standard, og før den når kunden, vil tjenesten fra Clash-Media gi høyere konverteringsprosent. Dette gir en dramatisk økning i kapitalavkastningen fra et firmas datainvestering.
Clash-Media har erfart sterk vekst over de siste to årene og har nå kontorer i London, New York, München, København og Paris. Dette siste initiativet gjør at firmaet kan utvide sitt digitale markedsføringstilbud og skaffe en styrt datatjeneste el. Managed Data Service. Denne datatjenesten kan sørge for alle sider av et firmas behov når det gjelder leadgenerering – fra design til datarengjøring. Hvis et firma i tillegg genererer salgsleads via en rekke kilder, kan alle leads bli sendt til Clash-Media og kjørt gjennom kvalitetsmodulen for rengjøring og verifisering av data. Dette gjør også at dupliserte leads blir fjernet, som garanterer at klienten betaler kun én gang for hvert salgsleads .
Troels Mark Meyer, nordisk direktør for Clash-Media, sa: «Klikk-svindel er et virkelig problem for dataindustrien. Vi har investert stort i utvikling av en markedsledende teknologi for å hjelpe å slå bedragerske teknikker, slik som botnett. Dette kan ha en betydelig innvirkning på suksessen til en Internett-kampanje.»
«Selv om svindel er et stort problem, er ikke dette den eneste grunnen til å forbedre kvalitetsmodulene våre. Idet vi går inn i 2009, trenger markedsførere og annonsører å være mer forsiktig enn noen gang tidligere med budsjettene sine. Våre interne kvalitetsprosesser kan virkelig hjelpe firmaer med å øke kapitalavkastningen gjennom deres markedsføringsaktiviteter. Vi har nå et komplett servicetilbud med Internett leadgenerering. Skulle en klient imidlertid ønske å bruke andre metoder for å innhente forbrukerdata, kan klienten fremdeles bruke oss for å rengjøre leads. Kvalitetsmålingene våre er strenge, noe som garanterer at klientene til slutt i denne prosessen får best mulig data.»
Clash-Media leverer en global og helt transparent Internett-tjeneste for leadgenerering som knytter annonsører til forbrukere. Dette er en fullstendig løsning som innhenter og styrer kundedata for klientene sine. Målet er å produserer kvalifiserte leads på linje med annonsørenes nøyaktige spesifikasjoner for å levere en optimert kapitalavkastning. Clash-Media gir klientene sine en sentralisert styrt tjeneste for å støtte hvilken som helst kampanje med leadgenerering. Firmaet har etablert et bredt globalt nettverk med samarbeidspartnere som gjør at det kan operere i hvilket som helst marked i verden. Våre kvalitetskontroller og teknologier er av høyeste standard innen leadgenerering.
29 July 2008
Over 90 per cent of European organisations see Online Lead Generation as growth area. Only 38 percent feel they are exploiting it effectively
* New research shows Online Lead Generation now seen as powerful alternative to traditional marketing methods
* Enables Scandinavian companies to collect large volumes of fully opted-in leads – fast
Major new research from Clash-Media, the leading European Online Lead Generation company, has revealed that over 90 per cent of European companies see Online Lead Generation as a growth area and are expecting it to be an important marketing method over the next twelve months. Despite this, only 38 per cent of organisations in Europe feel that they are exploiting the marketing method effectively. Online Lead Generation, launched into the Scandinavian market by Clash-Media earlier this year, allows companies to collect large volumes of fully opted-in, high-quality leads quickly and effectively.
The research, which was carried out for Clash-Media by leading research firm, E-consultancy, revealed that 75 per cent of respondents now see Online Lead Generation as its own distinct area of online marketing, yet few are effectively using it. In Scandinavia, companies need to comply with the strict Scandinavian laws regarding consumer opt-ins. However Clash-Media’s Online Lead Generation process is fully opted-in and operates under the strict rules of permission marketing in Scandinavia, which means that it can instantly begin to create sales opportunities for Scandinavian businesses of all sizes, in any market. The data collected is cleansed and verified before being delivered to clients on a cost per lead (CPL) basis.
“A lot of companies are seeing the benefits of this extremely targeted form of marketing, but few are using it to its full potential,” commented Simon Wajcenberg, CEO, Clash-Media. “Companies need to realise that Online Lead Generation is an extremely strong marketing method and is ideal if you need to use permission marketing.
“Clash-Media’s Online Lead Generation offering is also perfect for integrating with other marketing methods, to provide a total marketing solution,” Simon Wajcenberg continued. “No tool will ever be 100 per cent efficient, and the way to achieve the best results is to realise that many methods have their own individual benefits. Online Lead Generation is not only very effective on its own, but can also fully support other campaigns in your marketing mix. It is extremely targeted and budgetable – clients can specify the types of leads they wish to receive based on their target audience – for example, women living in Copenhagen over the age of 25. This flexibility means that all of the leads provided are extremely relevant and managers can monitor their marketing budgets at all times – vital when maintaining an integrated marketing campaign.”
5 June 2008
Clash-Media launches powerful new Digital Marketing solution for Financial Services organisations
* Delivers timely, targeted and fully profiled online customer leads to dramatically improve conversion rates
Copenhagen – Clash-Media, the leading European Online Lead Generation company, has launched a powerful new digital marketing solution specifically for financial services companies. For the first time it will enable banking and finance organisations to access highly measurable direct marketing, which delivers high volumes of quality leads via Clash-Media’s Lead and Data Network. Online Lead Generation campaigns provide hot leads that can be rapidly converted, giving financial organisations a significant competitive advantage in a fast-paced industry.
Clash-Media’s campaigns are developed based on the demographics and characteristics of the people its clients would most like to target. These are then displayed via Clash-Media’s Lead and Data Network – which comprises over 500 websites and publishers. Clash-Media then uses leading-edge technology to verify and cleanse the leads, which are delivered directly to the financial organisation. They can also be transferred straight to a company’s CRM system or call centre and instantly be followed up. The speed of turnaround in combination with the quality of the leads means businesses are more likely to have successful conversions.
“Over the last few months, there has been a growing demand from finance companies looking to expand on their online marketing techniques and exploit every opportunity – which is why we have developed this service,” commented Simon Wajcenberg, CEO, Clash-Media.
“While pay per click and keyword searches are often very successful, many companies are finding that it can become a very expensive way of generating interest in a brand. The advantage of Online Lead Generation is that companies can qualify a set of leads before they have even paid for them. For example, a company may only want to target a certain demographic of people based on how much they earn per year, and because we have a fully opted-in lead process and strict verification procedures it enables us to do just that and produce the highest quality leads for the client.”
Clash-Media adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests.
18 March 2008
Clash-Media launches its Online Lead Generation Services
into Norway
* Follows successful launches in Denmark and Sweden
* Clash-Media has now launched its Scandinavian operations into three countries in seven months
Clash-Media, the leading European Online Lead Generation company, has announced the launch of its Online Lead Generation services into Norway. The launch will, for the first time, enable Norwegian companies to take advantage of Clash-Media’s unique global Lead and Data Network, which provides clients with large numbers of quality leads from European, US and UK markets simultaneously. The Norwegian launch follows a period of strong strategic growth for Clash-Media, which has seen its Online Lead Generation services launch into three Scandinavian countries in just seven months.
Clash-Media uses Online Lead Generation methods that already comply with the strict Scandinavian laws regarding consumer opt-ins. Consumer compliance means it can instantly begin to create sales opportunities for Scandinavian businesses of all sizes, in any market. Clash-Media’s Lead and Data Network also contains a wide range of Scandinavia's top web portals, which work with Clash-Media to provide large volumes of unincentivised and fully opted-in sales leads. The data collected is cleansed and verified before being delivered to clients on a cost per lead (CPL) basis.
“The launch into Norway is a positive step for Clash-Media and is another milestone in a period of significant company growth in the Scandinavian market,” commented Christian Helsengreen, Nordic Director, Clash-Media. “We have now launched into three new countries in just seven months, and are consistently building up our affiliate network with recognisable Scandinavian names. This, combined with our growing global affiliate network of websites and publishers, means we can provide our Scandinavian clients with quality leads from European, US and UK markets simultaneously – an attractive offering for companies looking to expand their markets.”
Clash-Media currently provides leads in the UK, US and Scandinavian markets. The UK division of Clash-Media already produces more than one million online B2C sales leads every month for its clients in a wide range of industries, and its proprietary technology and relationships with high-profile affiliate partners means it is very effective in generating large numbers of high quality leads. Since its launch in 2006, Clash-Media has opened offices in London, New York and Copenhagen, and is now the number one provider in the UK market – the most competitive Lead Generation market in Europe.
07 February 2008
Clash-Media adds major Scandinavian websites to its international affiliate network
* MSN, Jubii, Eniro and Spray join growing network
* Co-operation with big-name brands means large numbers of high quality leads for Scandinavian companies
7 February 2008 – Clash-Media, the leading European Online Lead Generation company, has announced that since its Scandinavian launch in June 2007, the company has added the widest range of Scandinavia's top web portals to its global Lead and Data Network. It now works with top brands such as MSN, Kraks, Eniro, Spray and Jubii to provide clients with large numbers of fully qualified online leads, all of which are verified and cleansed by the Clash-Media team. The Scandinavian sites add to Clash-Media’s growing affiliate network in the US and UK, which already contains over 500 websites and publishers.
Websites in Clash-Media's unique affiliate network are used to host web campaigns which generate unincentivised and fully opted-in sales leads. The data collected is cleansed and verified by Clash-Media’s data cleansing processes before being delivered to its clients on a cost per lead (CPL) basis. Through its unique, global Lead and Data Network, Clash-Media can now provide Scandinavian clients with large numbers of quality leads from European, US and UK markets simultaneously.
“The Clash-Media campaign model is proving very successful in these big brand name networks,” commented Christian Helsengreen, Nordic Director, Clash-Media, Scandinavia. “We are currently hosting banner advertising and web-based campaigns in these websites’ environments and the Clash-Media banners are performing well. Such success in this field is vital, as both clients and potential clients will look at how a company is performing at this high level. Our conversion rates are currently very positive and I see no reason why this shouldn’t continue as we strengthen our relationship with these, and other partners, long into the future.”
Clash-Media currently provides leads in the UK, US and Scandinavian markets. The UK division of Clash-Media already produces more than one million online B2C sales leads every month for its clients in a wide range of industries, and its proprietary technology and relationship with high-profile affiliate partners means it is very effective in generating large numbers of high quality leads. Since its launch in 2006, Clash-Media has opened offices in London, New York and Copenhagen, and is now the number one provider in the UK market – the most competitive lead generation market in Europe.
Clash-Media opens new Scandinavian office in Copenhagen
* Enables Scandinavian companies to access high-quality leads quickly
* Follows opening of US office – new network allows companies to generate leads from UK, US and Europe simultaneously
Clash-Media, the UK’s leading online lead generation company, has opened a new office in Copenhagen. The office will enable local companies to generate high-quality sales leads from the Scandinavian market, where the main barrier for lead generation companies is the strict opt-in service for direct marketing. This latest development follows the recent opening of an office in New York and will allow Scandinavian companies to sell simultaneously to the UK, US and other European markets through the Clash-Media network.
Clash-Media currently adds to its one million-plus database of leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. The Scandinavian market is a completely different environment because its regulations regarding consumer opt-ins are far stricter than those in the UK. Clash-Media’s techniques for generating leads in the UK will already comply with the Scandinavian law, which means it can begin to create sales opportunities instantly for Scandinavian businesses of all sizes, in any market.
“We saw a great opportunity for Clash-Media in Scandinavia, as the lead generation market is moving very quickly here,” commented Christian Helsengreen, who has been appointed Nordic Director to head Clash-Media’s drive into the Scandinavian market. “We can transfer our recent accomplishments in UK online lead generation to Scandinavia, where people are beginning to realise that it’s an extremely successful method of direct marketing. Getting good quality leads to clients quickly and efficiently is what we are best at, and I can definitely see Clash-Media becoming number one for online lead generation in Scandinavia in the future.”
Christian Helsengreen brings extensive experience in online marketing and information services to Clash-Media’s Scandinavian office. His previous position was as Country Manager at Retail Internet UK Ltd, a leading email and mobile advertising company. Prior to this, Christian was Associate Partner at SAM International, a European headhunting company; Vice President of Delphin Communications for four years, and MD at Onvista Ltd, an online market data and financial information systems provider.
