Press/News
Clash-Media launches powerful online alternative to traditional direct marketing
* ‘Online Lead Generation’ – new form of database marketing for B2C clients
* Enables German companies to collect large volumes of fully opted-in leads from European, US and UK markets simultaneously
* Unique data cleansing processes ensures data is high quality and leads are fully contactable
Clash-Media, the leading European Online Lead Generation company, has brought to the German marketplace a new form of direct marketing. Clash-Media’s Online Lead Generation offering for B2C clients is an alternative to database marketing and data capture, and will enable German companies, for the first time, to collect large volumes of fully opted-in, high quality leads from the European, US and UK markets simultaneously. The leads are generated through Clash-Media’s unique Lead & Data Network, which currently contains over 500 websites and publishers.
Clash-Media currently provides leads in the German, Scandinavian, US and UK markets. Its UK division already produces more than one million online B2C sales leads every month for its clients in a wide range of industries. Since its launch in 2006, Clash-Media has opened offices in London, New York, Copenhagen and Munich, and is now the number one provider in the UK market – the most competitive Lead Generation market in Europe. Clash-Media’s key accounts currently include AIG, AXA, Carling, Cheapflights, Hewlett Packard, JD Sports and Toyota.
“Online Lead Generation is ideal if you need to use permission-based marketing,” commented Frank Tausendfreund, Director, Clash-Media Germany. “Clash-Media’s data collection methods are completely transparent – all of the information provided by consumers is done so completely voluntarily and, as all the leads are non-incentivised, it ensures that every person contacted has a genuine interest in the product or service being offered. Clients can also specify the types of leads they wish to receive based on their target audience, for example, women living in Munich over the age of 25.
“Clash-Media really differentiates itself from the competition by ensuring the quality of its data and delivering extrememly high volumes,” Frank Tausendfreund continued. “Using our unique validation system, we check the contact details of all of the leads provided, so that each one is fully contactable and there are no ‘dead’ leads. Clients can also opt to pay on a ‘cost per lead’ basis for new and unique leads – which means that if they have already obtained a contact from another source, they can reject the lead in favour of a new one. This flexibility will enable companies to remain in control of the amount of leads it requires as well as its marketing budget at all times – vital when managing an integrated marketing campaign.”
About Online Lead Generation
Clash-Media’s Online Lead Generation process follows the same principles as standard direct marketing and operates under the strict rules of permission marketing in Germany. When consumers click on a Clash-Media banner, they are instantly taken to a registration page and put onto the sales path, where they fill out their contact details and other personal data such as age, job title etc. They then click a box which gives their consent to be contacted and the lead is sent directly to a company’s contact centre or CRM-system to be instantly followed up. The rapid turnaround of the lead results in dramatically increased conversion rates.
